CARIBBEAN SOAPS HIGHLIGHTED BY GOOGLE!!!
We’re very happy to share some big news!!. Caribbean Soaps has been selected in Google’s tenth annual Economic Impact Report – a report that showcases how businesses across the United States are using Google search and advertising tools to connect with the people and communities they serve.
This is the first time a company from Puerto Rico has been selected.
In addition to being named as the “Puerto Rico Featured Business,” our Caribbean Soaps team was invited to participate in the “Grow with Google Business Meetup,” which consisted of several days of networking and learning at Google’s headquarters in San Francisco.
A brief summary of the business highlight is as follows:
“In this economy, you have to have different income streams, so the internet is very important for us.” Alexis Sotomayor, Founder
For over 17 years, Caribbean Soaps has constantly strived to improve his digital presence through a number of Google tools. Alexis runs Google Ads campaigns to get the word out about Caribbean Soaps in both Puerto Rico and the States and regularly uses Google Analytics to monitor site traffic and clicks. “Right now, it’s small — about 2,000 visitors per month — but it’s a lot more than we used to have,” he said. According to Alexis, about 60% of online sales come from Puerto Rico and 40% from the rest of the U.S. Alexis also relies on G Suite tools like Docs and Hangouts, which he uses to communicate with his web developer in India.
After improving their online presence, Caribbean Soaps saw significant results:
• 30% increase in online sales.
• Led to new wholesale accounts like Royal Caribbean’s gift shops on 2 two cruise ships.
Caribbean Soaps products can currently be found in their store in San Juan, numerous local supermarket chains, health food stores and souvenir shops on the island, and, of course, on the company’s website, which offers more than 100 products including 25 different varieties of handmade soaps, coconut shell candles, massage oils and body creams.